Building Authority in a Saturated Market

In this episode of PODCAST AI by MATCH B2B, Benny Fluman and Brenda reveal how consultants can build authority in a crowded market. They share key thought leadership strategies for 2025—using podcasts, lead magnets, social proof, and personal branding to stand out. Learn how to leverage speaking gigs, guest spots, and smart content systems to grow trust and track your authority over time.